Popular move-to-earn app STEPN has announced a collaboration with sportswear giant Adidas. The partnership kicks off with a limited-edition collection of 1,000 non-fungible tokens (NFT) sneakers, dubbed “STEPN x Adidas Genesis Sneakers.”
Inspired by Adidas’ iconic running silhouettes, each NFT in the collection is unique. The sneakers will be available for purchase on STEPN’s sister marketplace MOOAR through a two-phase raffle system. This partnership extends beyond the initial NFT drop, signifying a year-long commitment between the two brands. Future plans include additional digital releases and even physical wearables, hinting at a future of “phygital” rewards that bridge the gap between the virtual and real world.
STEPN’s CEO, Shiti Manghani, expressed excitement about the collaboration’s potential to activate both brands’ Web3 communities. She highlighted the shared focus on health and fitness, hinting at an upcoming integration between the STEPN and Adidas apps that could incentivize users to get moving in both the digital and physical realms. This partnership marks a significant step for the move-to-earn industry, potentially paving the way for more immersive and interactive experiences that combine digital and physical rewards.
With only 1,000 NFTs available, the STEPN x Adidas Genesis Sneakers are poised to be coveted collectibles. The first phase of the raffle, starting April 17, prioritizes STEPN’s loyal users, including holders of previous STEPN collaborations and members of the broader FSL community. This ensures a degree of exclusivity for those invested in the STEPN ecosystem. The public raffle opens on April 18, offering wider accessibility.
The collaboration extends beyond the initial NFT drop. This year-long partnership suggests a series of upcoming releases, potentially including more digital wearables and even physical Adidas products tied to the STEPN app. Manghani’s comments about “phygital” rewards hint at a future where users’ digital experiences in STEPN translate into tangible rewards in the physical world, blurring the lines between the two.
