Blum CEO Gleb Kostarev revealed that 50% of Telegram's tap-to-earn gamers are new to crypto, signaling a potential breakthrough in mass adoption. Speaking at Korea Blockchain Week, Kostarev highlighted that Telegram's massive user base could be key in converting traditional users to Web3. The challenge now lies in educating these newcomers to navigate the crypto space safely. Tap-to-earn games like Blum's have exposed millions to cryptocurrency, utilizing Telegram's platform to bridge the gap between mainstream audiences and digital assets despite hurdles like mobile app store restrictions on DeFi access.