Cryptocurrency exchange Binance has recently partnered with MrPay, an Italian licensed software provider and registered Virtual Asset Service Provider (VASP), to make Binance Gift Cards available in 5,000 locations across major cities Italy. The collaboration marks a significant milestone for the Binance Gift Card, as this is one of the first instances of the card being introduced through physical outlets in the region.
The partnership aims to provide users with an alternative method of purchasing cryptocurrencies, using Binance Gift Cards with various payment options, including cash (within legal limits).
Upon purchasing the gift card, users will receive a receipt containing a 16-digit redemption code, which can be redeemed on the Binance website without any additional fees. This new initiative offers users the convenience of purchasing crypto offline with cash and topping up their Binance accounts.
Major development for Italy
This collaboration is an important development for the cryptocurrency landscape in Italy. MrPay, with its 15 years of experience in digital transformation, is registered as a VASP with the Organismo Agenti e Mediatori (OAM). Similarly, Binance Italy S.R.L. is a VASP registered with the OAM. The partnership is expected to strengthen MrPay’s cryptocurrency deposit service.
To access Binance Gift Cards through MrPay kiosks, users can contact Binance Italy Customer Support for location details. AM kiosk machines and stickers displaying “Acquista crypto” alongside a Binance Gift Card logo can be found at these locations.
The Binance Gift Card is visible under the “Crypto” category on the kiosk. If the category is unavailable, customers can inquire about Binance Gift Cards at the shop’s cashier. It is important to note that gift card availability may vary per kiosk machine or local shop.
The partnership between Binance and MrPay reflects the growing interest in cryptocurrencies in Italy and aims to improve access to digital assets. While the long-term impact of the collaboration remains to be seen, it signals a potential shift in how cryptocurrencies are purchased and adopted across the country.
