In a Medium blog post, blockchain specialist Doug Petkanics laments the lack of a “killer social media app” on web3. Stani Kulechov, founder and CEO of Aave (AAVE), backed the claim on his official Twitter page. In the piece, he urged developers to embrace his decentralized social graph Lens Protocol while creating web3 social media platforms.
The creators of Lens Protocol claim that it is a social network that is both composable and decentralized and that it is ready for users to build on so that developers can concentrate on providing users with a satisfying experience rather than expanding their user base. They say that the app “lets creators take ownership of their content wherever they go in the digital garden of the decentralized internet”.
Petkanics said in his blog post that social media apps have also failed to achieve widespread acceptance despite being a category that has contributed to many of society’s woes in recent years and is plainly ready for disruption thanks to the theoretical promises that web3 makes.
He went on to say that the majority of what we’ve seen so far have been attempts at cloning the functionality of pre-existing social networking sites that people are already accustomed to interacting with on a daily basis, such as web3 Twitter, web3 TikTok, web3 Reddit, and web3 Twitch. He said that this has been the case for the majority of what we’ve seen so far.
According to his point of view, it is extremely unlikely that the breakthrough killer social platforms will emerge as the cloned “web3 version of X.” Instead, he believes that these platforms will introduce a paradigm-shifting primitive or behavior that is truly native to what blockchain-coordinated decentralized networks can enable.
