HashKey Group, a leading digital asset financial services provider in Asia, has announced a strategic partnership with Catizen, a gaming bot integrated with Telegram and the TON Blockchain. This partnership, officially unveiled on August 19, 2024, marks Catizen as HashKey Group’s first Web3 partner, showcasing the growing influence of the TON ecosystem in the global digital entertainment space.
Focus on the TON Ecosystem
The collaboration between HashKey and Catizen is centered around the TON ecosystem, aiming to build the next generation of GameFi products and a global digital entertainment infrastructure. HashKey Global, the licensed exchange under HashKey Group, will offer Catizen’s 29 million global users compliant and reliable digital asset services, further enhancing the reach and impact of the TON ecosystem.
Ben El-Baz, Managing Director of HashKey Global, highlighted the importance of this partnership, stating,
Catizen offers possibilities for the future development of next-generation GameFi. We are excited to continue participating in the global digital entertainment industry innovation based on our collaboration within the TON ecosystem.
Beyond gaming, the HashKey-Catizen collaboration will also explore gamified experiences in digital finance, animal protection, and social responsibility initiatives. These efforts aim to optimize product portfolios and expand the global communities of both entities, pushing the boundaries of what is possible within the TON ecosystem.
GameFi Sector Sees Emerging Trends in Key Digital CurrenciesCatizen’s Rapid Growth and Unique Positioning
Since its launch just 150 days ago, Catizen has experienced explosive growth, amassing over 29 million users globally, with daily active users (DAU) peaking at 3.5 million. As the first casual nurturing game in the TON ecosystem, Catizen has significantly bridged the gap between ordinary gamers and the Web3 world, accelerating the adoption of Web3 technologies on a global scale.
TON Ecosystem’s Growing Momentum
The partnership comes at a time of significant growth for the TON ecosystem, closely linked to Telegram, which celebrated its 11th anniversary on August 14, 2024. The ecosystem has seen a surge in financial activity, with Toncoin’s market capitalization surpassing $17 billion following a 14% price increase. Additionally, the Total Value Locked (TVL) in TON’s DeFi ecosystem has climbed to $614 million, reflecting the growing user engagement and confidence in TON’s offerings.
