According to a recent report, the popular social media platform Twitter has entered into a partnership with the multi-asset investment company eToro in order to provide its users with access to stocks, cryptocurrencies, and other financial assets.
Notably, from April 13, Twitter users would have access to an exciting new feature on the app. This feature would allow them to view market charts for a broader spectrum of financial instruments. In addition, the new feature would also enable users even to buy and sell assets directly from eToro.
Significantly, Twitter’s “cashtags” feature is set to expand through a partnership with eToro. This feature would allow users to search for a ticker symbol and insert a dollar sign in front of it. Clicking on that would show the users price information from TradingView using an API and users could click a button that says “view on eToro,” which takes them through to eToro’s site, where they could buy and sell a variety of assets offered on the platform. eToro’s market data comes from TradingView.
Interestingly, Yoni Assia, eToro’s CEO, said that the partnership would enable them to connect better with the brands of Twitter and eToro and reach new audiences. Assia added that the trading platform’s users have become more engaged in market education and discussion on Twitter as it has developed rapidly over the last three years.
In any case, speculations have been on the rise since Musk’s acquisition of Twitter, with many wondering if he plans to transform the popular social media platform into a financial application. It is yet to be determined if this move aligns with that objective.
