VeChain, a Web3-focused blockchain ecosystem, recently announced the launch of its new platform, VeBetterDAO, during the Mobile World Congress 2024 in Barcelona, Spain. This initiative, revealed in collaboration with Nobel Laureate Sir Konstantin Novoselov, aims to promote sustainability by rewarding environmentally friendly actions with the $B3TR token. According to VeChain CEO Sunny Lu, the platform has the potential to create significant positive changes around the world by encouraging both individuals and businesses to adopt more environmentally friendly practices.
VeBetterDAO is built on the VeChainThor blockchain and is accessible through both desktop and mobile applications, with its official launch scheduled for this summer. The platform targets a broad spectrum of sustainability issues, such as climate change, social justice, and ethical labor practices, offering a new economic model that aligns environmental responsibility with economic incentives. It also introduces the innovative “X-2-Earn” model, rewarding users for sustainable actions like offsetting carbon emissions or cycling.
The launch of VeBetterDAO addresses the growing consumer and investor demand for sustainability, providing a transparent and authentic means of tracking and rewarding sustainable efforts. This move is also seen as a counter to the prevalent issue of greenwashing in various sectors.
Sir Konstantin Novoselov highlighted the importance of accessibility in sustainability efforts, stating that VeBetterDAO provides individuals with the tools necessary to actively participate in global sustainability initiatives. According to him, this platform serves to democratize the process of contributing to sustainability by offering a system where individual actions are recognized and rewarded. The platform is also poised to effectively lower barriers to entry and enable wider participation in environmental stewardship.
VeBetterDAO and its $B3TR token will be governed by the community through the DAO, enabling participants to influence the direction of the ecosystem by voting with $VOT3 tokens. This governance model facilitates the allocation of funds to projects that exemplify impactful, sustainable solutions.
The announcement also covered VeChain’s commitment to distributing 1 million B3TR tokens through social media campaigns, aiming to engage the community ahead of the platform’s mainnet launch. This strategy is designed to foster an active ecosystem of sustainability applications and users.
The development follows VeChain’s introduction of Account Abstraction on its platform, enhancing the user experience and security through programmable smart contract wallets. This development marks VeChain’s transition from traditional blockchain operations to more advanced, user-friendly solutions. Additionally, it introduces several security benefits, such as multi-signature (multisig) authorization, account recovery methods, and transaction whitelists, thereby fortifying the ecosystem against potential threats.
