- Schwab CEO Rick Wurster plans to launch spot Bitcoin trading for clients by April 2026.
- A 400% traffic spike to Schwab’s crypto site signals strong investor interest in digital assets.
- Schwab expects regulatory clarity under Trump to enable expansion into spot crypto trading.
Charles Schwab is preparing to offer spot Bitcoin trading to its clients by April 2026, according to CEO Rick Wurster. The move reflects a shift in strategy as the firm responds to growing interest in digital assets. Drawing emphasis to Trump’s administration, Wurster noted that the company will have a favorable regulatory environment.
During a recent earnings call, Wurster revealed a 400% rise in traffic to Schwab’s crypto website, with over 70% of that traffic coming from potential new clients. He cited this as a sign of strong demand for direct access to cryptocurrency markets.
Wurster said the goal is to offer spot crypto trading within 12 months and emphasized that the firm is on track to achieve the goal. After Wurster became the CEO in 2025, the firm has increased its interest in the digital asset economy. However, Wurster stated that the firm would wait for regulatory clarity before entering the market.
Following Trump’s re-election, financial firms expect a more supportive crypto policy framework. Wurster said this new environment would make it possible to move forward with confidence, adding that the firm’s clients, especially young investors, are ready to indulge in digital assets.
Meanwhile, Schwab’s crypto ambitions extend beyond Bitcoin. The company previously partnered with the Trump Media and Technology Group to develop Truth.Fi, aims to blend traditional and digital finance into a single ecosystem. It is expected to include ETFs, crypto services, and digital banking features.
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TMTG CEO Devin Nunes said the platform will give users an alternative to traditional banking, stating that it will address issues like censorship, debanking, and privacy violations. Schwab’s involvement signals its willingness to support emerging platforms with political backing.
Acknowledging the missed opportunities on early crypto gains, Wurster admitted that he was ‘silly’ for not investing personally in Bitcoin. However, pining hopes on his firm, Wurster plans to catch up with the trend by making its first investment with EDX Markets, a crypto exchange backed by Citadel and Fidelity.
Nate Geraci, president of the ETF Store, said spot crypto trading will soon be a standard service, pointing out that all major brokerages must offer it to remain competitive. If regulatory changes proceed, Schwab’s crypto launch could mark a turning point, boosting Bitcoin’s access to millions through its platform.
