- Bybit has opened a B2B division to serve institutions with secure custody and settlement.
- The BBU brings virtual assets and programs to link traditional finance with digital assets.
- Yoyee Wang will lead the unit with experience in both banking and digital asset strategy.
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, announced the launch of its Business-to-Business Unit (BBU) to serve institutional and enterprise clients. The new division introduces custody, settlement, tokenized assets, and treasury solutions that form the foundation of Bybit’s institutional strategy. The company aims to accelerate the convergence of conventional finance and digital assets, aligning with the changing institutional needs.
Conventional investors are seeking more and more capital-efficient and risk-managed frameworks that are model-based on familiar finance but provide access to digital markets. Bybit is positioning the BBU to meet these needs and close current infrastructure gaps.
Custody and Settlement Solutions
Integrated off-exchange custody is one of the fundamental solutions that the BBU offers. Live trading credit may be retained without the institution losing access to its assets held by trusted custodians, such as a bank. This arrangement minimizes counterparty risk and still allows rapid access to markets.
Custody models are provided alongside triparty settlement models, which also better align the offerings at Bybit with regulatory best practices in institutional asset management. Such structures are already considered as minimum standards in conventional finance.
Through these measures, the BBU builds the infrastructure that institutions require before adopting digital assets. Secure custody, trusted custodianship, and streamlined settlement are positioned as key pillars of its model.
Tokenized Assets and Treasury Programs
Besides custody, the BBU also launches real-world asset collateral programs. These enable customers to commit to tokenized short-term, yield-bearing instruments like Treasury bills, receivables, and money market funds. This is to ensure that capital is not kept idle but is used to provide collateral and trading credit.
The division also develops the two-way distribution pipelines of the tokenized products. Web3 users are able to access the traditional finance market, and corporate clients who want to go digital can enter the crypto market via compliant channels. This interrelationship is set up to facilitate the flow of capital between sectors.
Digital Treasury Asset (DTA) solutions also increase institutional applications further. Bybit gives traditional companies the ability to diversify their corporate treasury approach with secure, compliant, and yield-oriented crypto portfolios. The DTA framework provides control, security, and compliance to ensure that the expectations of corporate treasurers are met.
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Leadership and Strategic Vision
Yoyee Wang, who joined Bybit in 2021, will be the leader of the BBU. She was formerly the Global Head of Treasury and Asset Management, where she managed the global portfolios and liquidity strategy. She has worked as a risk analyst and portfolio manager at the Royal Bank of Canada.
Wang has more than a decade of experience in North America, Asia, and Europe, and combines conventional finance knowledge with crypto market knowledge. This experience places her in a position to lead the BBU with expertise in the two sectors.
Wang wrote in the official announcement that institutions are seeking trusted partners that are aware of the rigor of traditional finance and its innovation in crypto. She said, “At Bybit, we are constructing an entire business cycle combining custody, liquidity, and yield, providing our clients not only access to the market but also a strategic advantage in this new era.”
Her statements describe the institution-wide solutions being pursued by Bybit. Offerings by the BBU do not happen as a singular service but as a complete business cycle of digital adoption.
