- Coinbest Co., Ltd. has rebranded to OSL Japan Co., Ltd. effective February 6, 2025.
- OSL Japan will offer enhanced services using OSL Group’s technological infrastructure.
- A new website and mobile app were launched to improve the customer experience.
Coinbest Co., Ltd., a subsidiary of Hong Kong Stock Exchange-listed OSL Group Limited, has announced its rebranding to OSL Japan Co., Ltd., effective February 6, 2025. This rebranding shows the company’s commitment to using global resources while expanding its presence in the Japanese cryptocurrency market.
The name change aligns with OSL Group’s global vision, positioning the company to enhance its services to Japanese clients. As part of this transition, OSL Japan has revamped its digital presence, including a new official website and mobile application, while maintaining operational continuity for existing clients.
Luo Dongsheng, the President and CEO of OSL Japan, emphasized the importance of this partnership and shared plans to implement global best practices and comprehensive protection programs tailored to Japanese market requirements. The company will continue its focus on over-the-counter (OTC) services while exploring opportunities to introduce OSL Group’s established trading platform and custody solutions.
To allow a smooth transition, OSL Japan has implemented several operational changes, including updates to its communication infrastructure. Also, the company established a new email domain and revised its Terms of Use and Privacy Policy to show the comprehensive management approach within the OSL Group structure.
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Kevin Cui, the CEO of OSL Group, highlighted the company’s extensive industry experience and expressed enthusiasm about bringing their technological infrastructure and global network to the Japanese market. This expertise will be crucial in supporting OSL Japan’s growth while ensuring compliance with local regulatory requirements.
The Japanese cryptocurrency market, known for its strong regulatory framework, is a key growth opportunity for OSL Group. Looking ahead, OSL Japan aims to improve its service offerings by introducing advisory services for both institutional and individual investors, making use of OSL Group’s security protocols and compliance frameworks.
