CoinDCX Rolls Out #TearTheStereotype Campaign in India
- CoinDCX data shows women steadily increasing crypto activity across, and smaller cities.
- Women investors on CoinDCX favor discipline, diversification, and long-term portfolio growth.
- CoinDCX campaign aligns with data-driven proof that women now shape crypto participation.
CoinDCX has launched its #TearTheStereotype campaign as platform data shows rising female participation in crypto investing across India, including strong growth from Tier II and Tier III cities. The exchange said women are no longer marginal participants in digital assets. Instead, behavioral data shows steady growth in adoption, transaction activity, and portfolio diversification over the past year.
Company disclosures indicate the campaign reflects an existing shift rather than a new ambition. CoinDCX positioned the initiative around verified usage trends, not perception-based narratives about women and finance.
Platform Data Signals a Structural Change
As stated by CoinDCX, women’s involvement in the crypto market started to grow steadily over the last year. Besides, the participation is geographically distributed to some extent in smaller cities and towns.
The live data from the company revealed that the Tier II and Tier III cities also contribute to the large-scale acceptance of cryptocurrencies. With the corresponding growing demand for digital means of financial transaction among different segments of the population, the trend is likely to continue.
According to CoinDCX, women investors are increasingly creating well-distributed portfolios as their investment strategy. The data further indicate that the number of transactions has increased, meaning that there are investors who have engaged consistently rather than trying out once.
Campaign Challenges Long-Held Assumptions
The #TearTheStereotype campaign directly addresses long-standing assumptions that women remain disengaged from investing or avoid complex financial products. CoinDCX framed the initiative around financial agency and inclusion. The campaign positions women as informed participants in India’s expanding digital economy.
Prashant Verma, Chief Marketing and Growth Officer at CoinDCX, said outdated stereotypes have clouded perceptions of women as financial decision-makers.
“Our data reveals a completely different picture,” Verma said. “Women are making informed investments, diversifying portfolios strategically, and actively shaping the future of finance.” Verma added that the campaign aims to motivate more women to take control of their financial journeys while removing barriers to equal participation.
Related: CoinDCX Users Build Larger Multi-Token Portfolios in 2025
Behavioural Evidence Backs the Narrative
A report cited by Women Entrepreneurs Review stated that women on CoinDCX now follow a more structured and disciplined investment approach based on behavioral data. The report noted that participation spans urban centers and smaller cities alike. This pattern suggests the shift extends beyond traditional financial hubs.
CoinDCX stated that women investors increasingly favor long-term strategies. The platform observed consistent portfolio management rather than short-term trading behavior. The campaign has also taken a physical form. Outdoor installations in cities such as Mumbai address social biases around gender and money.
According to CoinDCX, these installations aim to spark discussion around financial inclusion and equal access to digital economic opportunities. Campaign-related posts also pointed to shifting investment preferences. Some women reallocate wealth from traditional assets like gold toward the digital asset Bitcoin.
