A few days ago, legendary soccer player Cristiano Ronaldo made the announcement that he would be producing an NFT collection in cooperation with Binance, the biggest cryptocurrency platform in the world. Binance has provided the public with their first peek at the collection as of today.
The launch is being accompanied by a worldwide marketing campaign that features Ronaldo. The campaign’s goal is to provide Ronaldo’s supporters with an introduction to Web3 by way of the world of NFTs.
According to He Yi, Co-Founder and Chief Marketing Officer of Binance, they think the metaverse and blockchain technology are going to be the future of the internet. She added that it is an honor for them to work with Cristiano to spread awareness about blockchain technology and demonstrate how they are developing Web3 infrastructure for the sports and entertainment industries.
Cristiano Ronaldo said:
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success. With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”
The collection will include seven animated statues, each of which will fall into one of the following rarity categories: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Every statue in the collection represents Ronaldo at a pivotal moment from his life, whether it is one of his career-defining bicycle kicks or his time spent growing up in Portugal.
Binance.com will send new customers a Cristiano Ronaldo Mystery Box after KYC. These boxes might include Ronaldo NFTs. First 1.5M new Binance users with referral ID RONALDO will get the CR7 Mystery Boxes.