Floki, the web3 project behind the world’s fourth largest meme token FLOKI, launched a strategic marketing partnership with crypto giant Binance earlier today. The marketing campaign with Binance Pay would help boost the adoption of the Shiba Inu-themed meme token. 

Floki recently took to Twitter to inform its community about the marketing partnership with Binance Pay. 

According to a press release by Floki, the strategic marketing campaign with the world’s largest cryptocurrency exchange would spread the word about the FLOKI token by rewarding users who purchase at least $1 worth of goods using FLOKI through Binance Pay from any eligible Binance Marketplace merchants. 

Binance Pay is the secure and contactless crypto payment feature embedded into the Binance trading platform. It is also the main crypto payment service provider for Floki’s merchandise store. Binance would reportedly announce and feature the collaboration with Floki on its social media channels. 

Binance Pay’s special marketing campaign for Floki would run from June 1, 2023, to June 30, 2023. In addition to its social media, the marketing campaign would also be featured on its homepage. Meanwhile, Floki would showcase the promotional offer on its official website. 

The Floki team aims to enhance the utility of its meme token as a mode of payment through the collaboration with Binance Pay. The partnership would also provide the web3 project with extra targeted exposure through Binance Pay’s team, given that Binance is the most popular crypto app with more than 50 million downloads on Google Play Store. 

The partnership with Binance Pay had a bullish impact on FLOKI’s price. The meme token surged by more than 6% following the announcement on Twitter. At the time of writing, FLOKI was trading at $0.000031. Opportunistic traders rushed to buy the meme token after news of the collaboration with Binance broke, leading to a 33% hike in its daily trading volume.