21 April, 2024



Huobi Global Will Be Renamed Huobi, Says Justin Sun at Huobi’s Refreshed Branding Launch Event

22 Nov, 2022

22 Nov, 2023

According to Justin Sun, Huobi Global will be renamed Huobi, and the Chinese name 火币 will be renamed 火必, revealing for the first time the Chinese crypto exchange’s global expansion roadmap following its acquisition by About Capital Buyout Fund last month.

TRON Founder Justin Sun, a member of Huobi’s global advisory board and Ambassador Extraordinary and Plenipotentiary, Permanent Representative of Grenada to the World Trade Organization, was speaking at Huobi’s refreshed branding launch event in Singapore.

Beyond a virtual asset trading platform, Huobi also stands for safety, convenience, and friendliness, which the shortened name will more fully demonstrate

said Justin Sun.

According to the company’s recent blog post, The new name consists of two Chinese characters, “火” and “必”. In Chinese culture, the first represents perpetual vitality and the passing of that vitality to future generations. The second denotes the determination to win, and it represents their desire to return to the top three exchanges in the industry.

 The two Chinese characters represent the new Huobi’s commitment to providing professional virtual asset management services to global users, which is also reflected in its mission of “Enhancing Asset Safety, Promoting Financial Inclusion”.

Justin Sun presented three major strategies for Huobi’s future growth at the conference, including global development strategy, technology drives development and technology for good, and offering full support to Huobi’s development with other advisory board members to help Huobi return to the top three positions in the industry, building a global Web3.0 gateway.

On October 10, Sun was appointed to Huobi Global’s Global Advisory Board. Sun announced on social media that he would collaborate with industry, academic, and policy leaders to help guide and grow this innovative, vibrant, and resilient organisation in its latest chapter of global expansion.

Recently there have been rumors that Justin Sun spent about $1 billion to acquire 60% of Huobi’s share. However, both Sun and Huobi spokespeople denied Sun’s involvement in Huobi global’s sale.

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