SBI Digital Asset Holdings, a financial and crypto subsidiary of SBI Holdings, has partnered with Chiliz, a top blockchain provider specializing in sports and entertainment. Together, they aim to position Chiliz at the forefront of Japan’s Web3 sports and entertainment ecosystem by leveraging blockchain technology to boost fan engagement and offer unparalleled access to global and local Fan Tokens.
This partnership will give Japanese fans a chance to connect with their favorite football clubs via Fan Tokens associated with Arsenal, AC Milan, Manchester City, FC Barcelona, Inter Milan, and Paris Saint-Germain. Fans can participate in decision-making for their clubs and access exclusive game-day rewards. Chiliz’s current fan engagement platform, Socios.com, which already has over two million users globally, will integrate this new venture into its worldwide network.
SBI DAH will be the first Japanese company to act as a node validator on the Chiliz Chain, reinforcing trust in Japan’s blockchain ecosystem and highlighting SBI’s dedication to Web3 solutions. This strategic investment in the Chiliz Japan Joint Venture seeks to empower Japanese developers and businesses to craft groundbreaking Web3 experiences for sports fans.
Alexandre Dreyfus, CEO of Chiliz, expressed enthusiasm about the collaboration, noting how the partnership will provide the essential Web3 infrastructure and tools needed to build next-generation experiences for sports brands and their fans. He highlighted the potential to create new opportunities for fan engagement, leveraging SBI’s extensive client network and expertise in traditional finance.
Fernando Luis Vázquez Cao, CEO of SBI DAH, emphasized the shared vision between SBI and Chiliz, particularly in using blockchain technology to foster community value and utility. He also reiterated the strategic partnership’s objective to blend traditional finance with Web3 innovations, promising to transform sports and entertainment for fans.
The announcement comes as Chiliz (CHZ) shows robust performance in the cryptocurrency market. As of today, CHZ is priced at $0.1222, with a slight dip of 1.47% in the last 24 hours but an increase of 6.99% over the past week. Chiliz’s market capitalization stands at approximately $1.08 billion, with the Fan Tokens already seeing significant trading activity on numerous global exchanges.
