Trump Family Made $1B Through Expanding Crypto Ventures
- Trump-linked meme coins and WLFI token sales drove most of the $1B profits, as per reports.
- USD1 stablecoin tied to Trump family-backed ventures logged $2.71B in sales volume.
- Meme coins TRUMP and MELANIA contributed around $427M in trading fees and sales.
President Donald Trump and his family generated over $1 billion in pre-tax profits during the past year from a network of cryptocurrency ventures tied to the Trump brand, as per the Financial Times. Their ventures include projects in trading cards, utility tokens, stablecoins, and DeFi platforms.
Earnings From Meme Coins and Tokens
According to the report, the TRUMP and MELANIA meme coins accounted for roughly $427 million in combined trading fees and sales volume. These branded tokens used the family’s public profiles and circulated through multiple exchanges. Their rollout occurred alongside a broader push to commercialize Trump-related digital collectibles and token-linked perks.
World Liberty Financial generated an additional $550 million through sales of its governance token. Donald Trump Jr. and Eric Trump are the key figures linked to the platform. The token launch gained strength in early 2025 after strategic funding from private investors.
$2.71 Billion in Stablecoin Volume
Further revenue flowed from the USD1 stablecoin tied to the Trump orbit. The FT reported $2.71 billion in sales volume connected to the asset over the same period. While not all of that volume translated directly into profit, the associated transaction fees and issuer allocations contributed to the family’s bottom line.
These ventures operated similarly with smaller initiatives involving trading cards and token-based membership concepts. Melania Trump’s involvement reportedly extended beyond her namesake token to a Delaware-registered entity that helped promote the project.
FT also noted how infrastructure around these projects intersected with the family’s existing media and business network. That overlap helped scale the reach of branded assets and draw foreign and domestic participants.
Regulatory Outlook and Policy Context
The growth outlook coincided with friendlier regulatory moves under the current administration. Investigations by the Securities and Exchange Commission into crypto businesses eased after leadership changes, according to the report. Some enforcement actions against exchanges and token projects were rolled back or dropped.
This change came during broader policy discussions about digital assets, investment rules, and capital flows. Deregulatory steps aligned with expanding private initiatives tied to family-controlled ventures.
Foreign participation factored into several deals, including investments connected to Gulf-based entities and prominent crypto figures. One example involved WLF-related funding from overseas investors whose prior legal challenges in the U.S. were resolved or phased out after the administration took office.
Additionally, large commitments from state-linked funds in the United Arab Emirates were involved in stablecoin-linked deals. These arrangements followed policy decisions that eased access to U.S. technology exports.
Related: Trump Family Earns $620 Million from Crypto Projects
Media and Business Integration
Trump Media and Technology Group (TMTG), parent of Truth Social, also entered the digital asset space. Its activities include a bitcoin treasury and acquisitions involving token platforms. The company’s Nasdaq valuation and its controlling stake by the Trump family positioned it as another source of wealth tied to crypto.
Eric Trump previously stated that overall earnings may exceed the $1 billion estimate. He referenced ongoing token projects and additional phases of WLF expansion in public comments. In addition, digital trading cards tied to the Trump name continued to circulate and generate licensing flows through blockchain marketplaces. Those products helped support the broader ecosystem of crypto-linked branding.
Over the past year, the Trump family’s crypto ventures generated high profits across meme coins, utility tokens, and stablecoin operations. WLFI, USD1 transactions, and branded token sales formed the bulk of these gains. As the regulatory outlook changed and new deals emerged, the family’s digital asset footprint expanded into crypto despite prior skepticism.
