BitMine Immersion Puts $200M Into MrBeast’s Beast Industries

• BitMine plans a $200M equity investment in Beast Industries, closing Jan 19, 2026.
• Investment supports Beast Industries’ growth and potential crypto financial services.
• BitMine, holding 4.07M ether, becomes a major strategic backer without operational change.

BitMine Immersion Technologies said it will invest $200 million into Beast Industries, the company behind YouTube creator Jimmy “MrBeast” Donaldson. The equity deal is expected to close on or about January 19, 2026. The investment brings together a major Ethereum treasury firm and a global digital media business, according to company statements.

Deal Structure and Timing Details

BitMine Immersion Technologies, trading as BMNR, confirmed the investment through a press release issued Thursday morning. Notably, the company described the transaction as a direct equity investment into Beast Industries. The agreement outlines a planned closing date around January 19, 2026, subject to customary conditions.

According to the release, BitMine will receive an ownership stake in Beast Industries once the transaction closes. However, the companies did not disclose valuation terms or governance rights. The announcement focused instead on strategic alignment and capital deployment plans.

BitMine Chairman Tom Lee said the investment reflects shared corporate values between both organizations. He also cited Beast Industries’ scale and audience reach across younger demographics. However, the statement avoided financial projections or revenue expectations.

Beast Industries CEO Jeff Housenbold confirmed BitMine will join its existing group of venture investors. He added that the funding supports growth initiatives already under development. The company did not announce changes to management or board composition.

Beast Industries’ Reach and Expansion Plans

Beast Industries oversees Jimmy Donaldson’s YouTube operations, which collectively exceed 450 million subscribers. Notably, the channels generate more than five billion monthly views, according to company disclosures. The business also operates consumer brands such as Feastables and manages Beast Philanthropy.

Beyond content, Beast Industries has signaled interest in financial services. In October, the company filed a U.S. trademark application for “MrBeast Financial.” The filing referenced potential services including cryptocurrency platforms and consumer lending.

Housenbold said the new capital will support plans for a financial services platform using decentralized finance tools. However, he did not provide a launch timeline or regulatory details. The company also did not confirm whether crypto assets would be directly offered.

Tom Lee supported that focus during a CNBC interview. He said ethereum’s smart contract capabilities could support future digital financial products. However, he did not describe specific integrations between BitMine and Beast Industries.

The announcement comes as creator-led companies continue expanding beyond advertising revenue. However, Beast Industries limited its comments to existing filings and previously stated initiatives. No additional product launches were announced alongside the investment.

Related: BitMine Stays a Top Pick in Korea Despite a Brutal 80% Drop

BitMine’s Ethereum Holdings and Market Context

BitMine Immersion Technologies holds more than 4.07 million ether. At current prices, those holdings are valued near $13.6 billion. Notably, that represents over 3.36% of ethereum’s circulating supply.

The company also holds approximately $1 billion in cash, based on the same dataset. BitMine describes itself as the largest corporate holder of ethereum globally. It also promotes a digital asset strategy aimed at institutional and public market participants.

Alongside Tom Lee, BitMine investors include Cathie Wood of ARK Invest, Bill Miller III, and Galaxy Digital. Lee also serves as head of research at Fundstrat Global Advisors. These affiliations were referenced during the announcement and related interviews.

Following the news, BitMine shares rose more than 1% in premarket trading Thursday. Notably, the stock has gained over 20% since the start of the year. That performance exceeds the S&P 500’s reported gain over the same period.

The companies emphasized that the transaction reflects collaboration rather than operational integration. However, both sides referenced potential exploration of decentralized finance applications. No formal partnership agreements were disclosed beyond the equity investment.

The $200 million investment places BitMine among Beast Industries’ significant backers while maintaining Beast’s independent operations. The deal also formalizes a link between a major ethereum holder and a leading digital media company. The transaction is scheduled to close by January 19, 2026, according to the companies.