Adidas Originals is releasing its first NFT digital wearables collection. The 16-piece limited edition collection heralds the introduction of a new adidas Originals product category dubbed “Virtual Gear” as the brand pushes forward with its metaverse strategy.
INTRODUCING ADIDAS VIRTUAL GEAR— adidas Originals (@adidasoriginals) November 16, 2022
Unveiling the genesis collection of adidas Virtual Gear 🧵👇1/6 pic.twitter.com/FUt9Qhj8VO
The collection can be found in the wallets of holders of its capsule collection, which was released in May and airdropped to Into The Metaverse (ITM) NFT holders who claimed Phase 2.
We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore
VP of the adidas Three Stripes Studio’, Erika Wykes-Sneyd said in a statement.
Capsule collection owners can burn their Capsule NFT to reveal and replace it, or they can sell it on NFT marketplaces without knowing which piece they’ve received. Those who do not already own an Adidas Originals capsule NFT can only purchase directly from holders who have chosen to sell on NFT marketplaces.
Every piece of virtual gear is interoperable with other metaverse environments and is designed to be worn by virtual avatars and NFT profile pictures. Adidas did not immediately provide details, but wearability in The Sandbox is probable, as Adidas purchased 144 parcels of virtual land in The Sandbox last year.
Next week, adidas will release a PFP dressing tool that will allow PFP avatars from compatible partner collections, starting with Bored Ape Yacht Club, Mutant Ape Yacht Club, and Inhabitants, to wear this first edition of the adidas Virtual Gear collection.
With our community and creator ecosystem at the core, adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members
The collection also includes three limited edition creator-led wearables, each representing Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics, as part of the brand’s ongoing collaboration with the brand’s earliest Web3 partners who teamed up with Adidas on the ITM project.
Adidas’ Bored Ape, Indigo Herz, appeared alongside football stars Messi and Benzema in a new World Cup trailer on Monday.