- Coinbase will offer tokenized U.S. stocks and new markets through its trading app soon.
- The company added 2,509 BTC in Q2 and now holds over 11,000 Bitcoin on its balance sheet.
- U.S. rules are changing to allow crypto-based assets which could shape how people trade daily.
Coinbase plans to launch tokenized stocks and prediction markets and increase Bitcoin holdings, reshaping the U.S. financial landscape. Coinbase is transforming its trading app into an “everything exchange” to include tokenized stocks, real-world assets, derivatives, and prediction markets. The rollout begins in the U.S. and will later expand globally, pending jurisdictional approval. This shift was confirmed by Coinbase Vice President of Product Max Branzburg in a statement to CNBC on Thursday.
He stated, “We’re building an exchange for everything…on-chain. We’re bringing all assets on-chain—stocks, prediction markets, and more.” This marks a move to integrate traditional and decentralized markets into a unified financial platform.
Expansion Beyond Crypto Trading
The plan includes early-stage token sales and tokenized U.S. equities, with Coinbase aiming to become a comprehensive financial service provider. According to CEO Brian Armstrong, the expansion aligns with his long-term vision to make Coinbase the leading financial services app within a decade. With the new offerings, Coinbase is setting itself up to directly compete with platforms like Robinhood, Gemini, and Kraken.
Coinbase’s strategy gains momentum as the U.S. Securities and Exchange Commission (SEC) launches Project Crypto, an initiative seeking to modernize securities regulations and integrate crypto-based trading frameworks. This shift in federal policy follows the Trump administration’s rollback of prior restrictive crypto measures. With financial policy under renewed scrutiny, the regulatory shift could boost crypto adoption in traditional markets, thus providing opportunities for Coinbase.
With the regulatory environment shifting in its favor, Coinbase is leveraging the moment to diversify beyond crypto spot trading. The company’s efforts are also designed to improve user engagement through its Base App, which aims to function like a Western version of China’s WeChat app, enabling users 24/7 access to diverse financial products amid volatile conditions.
Bitcoin Holdings and Financial Growth
In tandem, Coinbase revealed that it is boosting its Bitcoin reserves in an X post, showcasing that the company acquired 2,509 BTC during Q2 2025, which had raised the total holdings to 11,776 BTC. The rise of BTC assets cost the company $740 million by June 30, up from $518 million in the previous quarter, outlined in the company’s Q2 shareholder letter. The current market value of its holdings has reached $1.26 billion.
Coinbase continues acquiring Bitcoin, signaling strong institutional conviction. Armstrong emphasized that more purchases would be made, reinforcing the firm’s commitment to long-term crypto integration. Despite the trend mimicking Strategy’s motive, Coinbase CFO Alesia Haas clarified that the company is not a Bitcoin treasury firm, but an operating company deeply embedded in crypto infrastructure.
This big momentum shift into tokenized assets and derivative offerings stands on the premise of essentially redefining how Americans trade and hedge. Soon, retail and institutions alike could access on-chain securities that are available 24/7 and settled instantaneously. In a time when concerns over inflation, rate policy, and political realignment reign, the ability to access markets without middlemen could change the way people invest in real time.
Related: Coinbase Lists ResearchCoin: Is DeSci the Next Frontier in Crypto Utility?
Regulatory Backing and Market Implications
Coinbase’s approach aligns with emerging federal reforms under “Project Crypto.” The SEC’s initiative intends to integrate crypto into traditional market frameworks. This legitimizes tokenized trading activities under clear regulatory standards, positioning Coinbase as a central player in a hybrid financial system.
At the same time, the move to offer prediction markets introduces another layer of utility. Coinbase could challenge licensed U.S. operators like Kalshi and the returning Polymarket, which recently re-entered through the regulated QCEX.
Coinbase’s change of strategy equally endows it with the ability to access retail and institutional investors into a broader series of tokenized products. Gaining legal support and growing its crypto holdings, Coinbase has entered traditional markets, finding a balance between conventional and digital innovation. If successful, it won’t just offer tokenized stocks or prediction markets, but also reshape the market condition of the U.S.
