Crypto.com CEO Buys AI.com for $70M and Plans Bowl Debut
- The $70M AI.com sale marks the largest public domain deal paid fully in crypto today.
- AI.com will launch an AI agent that handles tasks across apps for everyday users.
- The Super Bowl debut places the platform in a crowded and fast-moving AI race now.
Kris Marszalek has acquired the AI.com domain for about $70 million in cryptocurrency and plans to unveil the platform during a Super Bowl commercial this weekend. The purchase ranks as the largest publicly disclosed domain sale to date, according to people familiar with the transaction. The move positions AI.com as a new entrant in the fast-growing artificial intelligence market at a moment of intense industry attention.
The price was confirmed by broker Larry Fischer of GetYourDomain.com, who said the payment occurred entirely in digital assets. Fischer did not identify the seller, while the deal was first reported by the Financial Times. Marszalek later confirmed the acquisition timeline and launch plans in a post on X.
Marszalek said he bought the domain in April and formed a team that has built toward an initial release. He described the Super Bowl debut as the first public launch after months of preparation. The announcement arrives as AI products and agents draw rising interest from consumers and enterprises.
Building AI.com and Its Agent Strategy
AI.com will center on a personal AI agent designed to act on a user’s behalf across tasks and applications. The platform plans to help users organize work, send messages, execute actions, and build projects. The focus targets ease of use for non-technical consumers.
Users can create multiple agents to perform different tasks under permission-based controls. The company says privacy will remain central to the design, with users managing access. Examples in the press release include trading stocks and updating a dating profile.
The company has not clarified whether it will develop proprietary AI models or license existing ones. It plans to offer free access alongside a paid subscription tier. The structure aims to keep the service flexible as features expand.
How will AI.com compete as established firms roll out similar agent tools?
Timing, Market Context, and Public Signals
Marszalek described the domain purchase as a long-term investment tied to expected technological shifts over the next 10 to 20 years. He said he received what he called “an absolutely insane amount of money” in offers for the domain. Despite those approaches, he said he plans to keep the asset to build a business and brand.
The launch mirrors Crypto.com’s earlier push into mainstream advertising during late 2021 and early 2022. That period included high-profile Super Bowl ads and celebrity endorsements. Those campaigns coincided with peak crypto market enthusiasm.
AI.com now launches during a renewed crypto downturn that has pushed Bitcoin below $66,000. Bitcoin last traded near $127,000 in October 2025 before the decline.
The timing places the AI debut amid heightened volatility across digital asset markets.
Related: Crypto.com Expands SGD, USD Rails in Singapore With DBS
Industry Outlook and Analyst Focus
The artificial intelligence market is projected to reach $376 billion in 2026. That growth outlook has fueled competition among platforms offering agent-based tools. Companies such as OpenAI, Anthropic, and Google have announced similar capabilities.
Marszalek’s venture enters the sector because current interest in productivity-focused AI tools continues to grow. Recent launches like Anthropic’s Claude Code and Claude Cowork have gained attention for practical use cases. The AI.com platform launched because it wanted to maintain its current growth pattern.
The platform needs to show whether it can attract users while standing out from its bigger competitors, according to analysts. The researchers are studying two specific problems, which include regulatory issues and liquidity challenges that affect all cryptocurrency-related projects. The initial user feedback, together with product performance data, will determine the first evaluations.
