- Dogecoin plans a $200M treasury under House of Doge with Alex Spiro named chairman.
- The move could mark Dogecoin’s first step into structured and institutional investment.
- SEC is considering both streamlined ETF listing rules and the Dogecoin spot ETF approval process.
A proposed $200 million Dogecoin Digital Asset Treasury (DAT) could reshape the memecoin landscape. According to sources, the initiative is being advanced by House of Doge, with Alex Spiro, Elon Musk’s personal attorney, expected to chair the company.
House of Doge, launched in early 2025 by the Dogecoin Foundation and based in Miami, reportedly approved the plan as Dogecoin’s official corporate entity. The model mirrors approaches by other cryptocurrency foundations that have established treasury companies to bolster legitimacy and attract structured capital.
Spiro, a lawyer for Musk and other celebrities, including Jay-Z and Alec Baldwin, is identified in investor pitches as the proposed chairman. Five sources familiar with the matter confirmed Spiro’s expected leadership role. While Musk’s direct involvement remains unclear, his influence over Dogecoin’s public image and price history is well documented.
Corporate Governance Meets Meme Culture
The creation of a corporate treasury for Dogecoin points toward institutional-grade governance and a structured investment framework. If successful, the entity would shift Dogecoin from its grassroots culture toward a more formalized financial asset.
This treasury project is based on a larger corporate trend of digital asset adoption. Since Strategy started buying Bitcoin in 2020, over 180 publicly traded companies have digital assets like Bitcoin, Ethereum, Solana, and other altcoins on their balance sheets.
SEC Moves Closer to Approving Dogecoin Spot ETF
The SEC is advancing new listing standards that could allow the Dogecoin spot ETF application to qualify like traditional ETFs under the 1940 Act, thereby speeding up its approval. This change stems from exchange proposals by Nasdaq, NYSE Arca, and CBOE BZX, creating a generic framework for crypto-based funds. If the SEC adopts it by late September 2025, application times could drop from 240 to just 75 days.
Meanwhile, Grayscale filed an S-1 for a spot Dogecoin ETF, and 21Shares awaits SEC approval, now extended to January 2026. These developments reflect growing institutional interest in Dogecoin as a regulated investment product via ETFs.
If approved, it would let investors use regulated channels to buy DOGE without owning it directly. Far from that, it is likely to boost Dogecoin’s legitimacy and attract institutional capital. The move could increase DOGE’s liquidity and lower price volatility as it opens the token to a broader investor base.
Related: Dogecoin PoW vs PoS Debate Raises Split Concerns: Report
Dogecoin Price Snapshot
As of press time, Dogecoin is trading at $0.2164, reflecting a modest 0.31% daily gain. The token has a market capitalization of $32.63 billion and a $2.41 billion 24-hour trading volume. Early in the day, the charts show an increase to $0.2183, a decline to below $0.212, and a bounce back to the current price. The circulating supply remains steady at 150.72 billion DOGE, matching the total supply. Dogecoin’s 7.45% volume-to-market cap ratio indicates active trading. Traders appear to be waiting for clear signals before making significant short-term moves.
