- Gemini now offers Nike and Adobe stocks as tokens with direct access to EU investors.
- Users in Europe can buy and sell these stock tokens anytime without a U.S. broker.
- The new system utilizes Arbitrum and Dinari to ensure each token is fully secure and backed.
Gemini, a digital asset exchange and custodian, has introduced 14 new tokenized U.S. stocks for users in the European Union. The launch was announced during its “List-a-Thon” livestream on July 14, 2025. The added equities include major brands like Nike, McDonald’s, Starbucks, Coca-Cola, and Yum! Brands. This expansion follows previous listings in June and early July, including MicroStrategy on June 27 and over 20 equities on July 3.
With this rollout, Gemini continues its push into tokenized traditional assets for the European market. These digital tokens are backed by real-world shares held in a 1:1 ratio by regulated custodians. Investors in the EU can now access fractional shares of well-known U.S. companies using blockchain technology.
The listings come through Gemini’s partnership with Dinari, a U.S.-based FINRA-registered broker-dealer and SEC-registered transfer agent. Through this model, Gemini offers dShares, which are structured as derivative tokens. These tokens mirror the economic exposure of the underlying stocks, including price movements and dividends, where allowed by law.
Tokenized Equities Enable 24/7 Market Access
Unlike traditional stock trading, Gemini’s platform allows round-the-clock access to equities. Investors can buy and sell tokenized shares without being bound by market hours or regional limitations. The tokens are minted on Arbitrum, an Ethereum Layer-2 network known for scalability and low transaction costs.
According to the company, this framework provides near-instantaneous settlement, fractional investing, and transparent on-chain records. Users don’t need a USD brokerage account to trade, and stock ownership is much easier for European retail participants to access. Users can buy one or a fraction of a stock, such as Nike, for a few euros, making it more accessible and removing barriers to entry.
Additionally, the trading structure offers greater transparency and efficiency compared to traditional systems. Investors can verify identities, streamline transactions, and reduce dependence on intermediaries. However, Gemini also reminds users that tokenized stocks remain subject to global economic forces and price volatility.
How Does Gemini’s Structure Align with EU Regulation?
Gemini’s tokenized assets are issued by its EU affiliate, Gemini Intergalactic EU Artemis, Ltd, under MiFID II. The Maltese Financial Services Authority granted the license allowing Gemini to offer regulated derivatives across the EU.
This regulatory compliance stands in contrast to similar initiatives from firms like Robinhood, which have faced legal scrutiny over their unclear stock token models. By structuring its product within MiFID II and aligning with licensed U.S. partners, Gemini creates a legally sound environment for tokenized equity trading.
Related: Gemini Launches Tokenized MSTR Shares for EU Customers
Gemini has already added top moguls like Apple, Amazon, Tesla, Microsoft, Nvidia, and Coinbase to its listings. More diversity is introduced with the new batch of brands, which include consumer, technology, travel, and automotive companies such as Adobe, Ford, Uber, Delta, and Booking Holdings. As tokenized real-world assets continue to gain popularity, Gemini is establishing its presence at an early stage in a market predicted to reach trillions in the future.
