- Trump-backed WLFI treasury plans Nasdaq listing to hold tokens, cash reserves.
- WLFI’s strategy mirrors Strategy’s Bitcoin model to increase market valuation.
- Political ties, brand power drive World Liberty’s crypto asset expansion in 2025.
World Liberty Financial is moving forward with plans to establish a Nasdaq-listed entity to hold its WLFI tokens and cash reserves. The Trump family-backed venture aims to raise $1.5 billion for this initiative. The move reflects a broader market trend in 2025 where public companies leverage crypto reserves to boost valuations.
WLFI Token Treasury Structure
The planned treasury company will be run under a shell listed on Nasdaq, which World Liberty has already purchased. The entity will possess a combination of WLFI tokens and cash, which will allow traditional market access to the asset. This is the same structure that has enabled other crypto treasury companies to rise to fame.
World Liberty released the WLFI token initially as a governance tool prior to facilitating its exchange on open markets. The token has already made substantial sales, earning the project more than half a billion dollars in capital. The firm intends to leverage this momentum to consolidate assets in one publicly traded vehicle.
Board seats are expected to go to Eric Trump and Donald Trump Jr., reinforcing the family’s active role in the venture. The broader plan includes developing decentralized financial applications tied to digital assets.
Strategy Model Influence
The idea follows the transformation of Strategy, which in 2020 shifted its focus to holding Bitcoin on its balance sheet. This move effectively turned its stock into a proxy for Bitcoin exposure in traditional markets. The approach inspired a wave of similar strategies among companies worldwide.
By 2025, Strategy had amassed more than $73 billion in Bitcoin and reached a market value near $112 billion. The phenomenon drew in companies from various industries, from hospitality chains in Japan to tech startups in the United States. The market now includes treasury firms for Ethereum, Sui, and other tokens. World Liberty intends to apply the same principle to its proprietary token rather than Bitcoin. The approach aims to capture both speculative market demand and brand-driven interest.
Related: Trump-Linked ABTC Listing Signals Political Power Play in U.S. Bitcoin Mining
Expanding Crypto Footprint
The Trump family has become more active in the cryptocurrency business in the last 12 months. Besides World Liberty, the family is engaged in Bitcoin mining and exchange-traded funds on digital assets. Recently, Trump Media has invested 2 billion of its treasury in Bitcoin.
Another Trump-linked venture, American Bitcoin Corp, is set to merge with Gryphon Digital Mining in an all-stock transaction. The combined entity, pending its Nasdaq listing under the ticker “ABTC,” is expected to control about 15% of the total Bitcoin mining power in the United States. Other family members, including First Lady Melania Trump, initiated independent blockchain-based initiatives, including memecoins.
The proposed WLFI treasury company places World Liberty at the intersection of political, branding, and institutional crypto asset management. If implemented, the move has the potential to make the company a point of reference among token-based treasury concepts in the public sector. The plan combines high speculative potential with increased visibility in the broader market through a regulated exchange listing.
