- B Strategy aims to raise $1 billion through a Nasdaq-listed BNB treasury with YZi Labs.
- The Nasdaq-listed BNB treasury will invest in tech development and community initiatives.
- B Strategy leverages Asia-Pacific ties to attract institutional investors for BNB growth.
B Strategy, a digital asset investment firm, has announced the launch of a Nasdaq-listed company that will hold a crypto treasury BNB (Binance coin). The company plans to raise $1 billion via this project, positioning BNB as a strategic cornerstone for both digital asset adoption and institutional investment.
Unlike a passive holding entity, the upcoming company will function as a strategic asset manager, similar to the role Berkshire Hathaway has played in traditional markets. Beyond accumulating BNB, the treasury will actively explore investment opportunities within the BNB ecosystem
Strategic Support from YZi Labs
The BNB treasury company will benefit from the strategic backing of YZi Labs, formerly known as Binance Labs. YZi Labs, co-founded by Binance co-founders Changpeng Zhao and Yi He, will bring essential ecosystem resources and funding.
The collaboration will help the firm obtain resources to enhance ecosystem growth and innovation. The company will also leverage its Asia-Pacific presence, particularly in markets like Hong Kong, the ASEAN region, and the Middle East, to gain access to liquidity and distribution opportunities.
Asia-Pacific Backing to Propel BNB Treasury’s Ambitions
B Strategy has drawn interest from multiple Asia-based family offices as anchor investors for its new treasury company. By leveraging its extensive network across the Asia-Pacific region, the firm is well-positioned to seize opportunities in emerging markets.
The company will use the raised capital to retain BNB as a strategic asset, finance the development of technologies, support community initiatives, and offer grants for new projects within the ecosystem. This will promote the adoption and growth of BNB, which is gaining popularity as a utility asset in Web3 apps and beyond.
B Strategy has seasoned leadership skills and extensive experience in traditional finance and digital assets. The team consists of the firm’s founder, Leon Lu, a co-founder at Metalpha Technology who has worked on crypto-based investment funds in the past. Max Hua is the co-founder and former CFO of Bitmain, which ensures expertise in international finance and investment management.
Related: BNC Buys $160M in BNB, Becomes Top Corporate Holder
BNB’s Role in Capital Markets and Institutional Adoption
BNB has become one of the major cryptocurrencies in the market, ranked fifth in the world by market capitalization. Its integration into stablecoins and other applications highlights its potential as a foundational asset in digital finance.
The launch of B Strategy’s Nasdaq-listed BNB treasury company allows institutional investors to gain regulated exposure to BNB through a corporate vehicle. By holding and investing in BNB strategically, the company aims to support the growth and adoption of the token within both the cryptocurrency ecosystem and broader financial markets.
At press time, BNB is trading at $866.34, up more than 10% over the past month. The token’s market cap has climbed to about $120.6 billion and has a daily trading volume of more than 30% to $3.25 billion. With a circulating supply of roughly 139 million coins, BNB is edging close to its record high of $899.70, set during last week’s sharp rally.
