The Sandbox has partnered with Metaviva, a subsidiary of regional media and entertainment company mm2 Entertainment to build a virtual playground in The Sandbox gaming metaverse around mm2’s IP’s.

According to the announcement, Metaviva and mm2 will acquire a 6×6 voxel plot of LAND to provide players with interactive experiences that include extensions of real-world content such as films, drama series, sports, and music. In the metaverse, players can visit virtual film sets, access locked content, play games, and interact with other fans.

We are honoured to be in partnership with The Sandbox, joining over 200 existing brands and IP’s in their metaverse. We are also proud to be representing Asian content from the region, and excited to create Asian content-oriented experiences for anyone to explore.” says Chief Content Officer of mm2 Entertainment, Mr Ng Say Yong.

For example, we are in talks with filmmakers to create alternative endings to their upcoming films for players to find and experience only in the metaverse, he added.

Fans can explore the what-ifs in a film’s story by visiting the virtual playground and playing through the scenarios. The Sandbox will collaborate with Metaviva and mm2 to create innovative experiences that will take place on the Metaviva LAND as part of the partnership. These immersive experiences will allow filmmakers and artists to interact with their fans, promote upcoming films, and generate new revenue streams and forms of virtual entertainment.

The metaverse is a great way for new types of storytelling to take place, allowing for players and fans to engage with their favourite content in a whole new way. They could potentially be a part of the story instead of just being a viewer,” says the Head of Singapore for The Sandbox, Mr George Wong.

This partnership will give us the opportunity to do so with some exciting IPs well loved by those within the region and internationally and we’re excited to work long term with mm2 and Metaviva to realise this vision. he added.